September 4th2003 saw the opening of
first store in Birmingham and what a store it is! The curvaceous new store
is covered with a dramatic "skin" made up of 15,000 spun
aluminium disks is an indication of why the space-age
structure was described as a ?sexy big giant? by the store group?s
chief executive Vittorio Radice.
Selfridges Birmingham is like no other building. its three-dimensionally curvaceous form hugs the dramatic incline of the newly redeveloped bull ring site as it moves like a shimmering silver wave and drops down to
St Martin?s square below. glimpsed from the train entering Birmingham new street station from the
Designed by architects Future
Systems ( the architects behind the space-age media centre in Lords)
and based their plans on a chainmail Paco Rabanne dress. The store has made
the new Bullring Birmingham, a ?500 million development by The Birmingham
Alliance, the envy of Europe.
Virtualbrum takook a look at the final stage of the development from all
angles that can be seen from public access sites around the building.
Photographs ?www.virtualbrum.co.uk taken with a Fuji Finepix 2600Z with 3X zoom. Click on the
photos to enlarge.
In this first photograph taken the day before
opening photograph we tried to reproduce the view in the original art
impression, with the camera set at it widest angle the view of the whole
building is obscured by dilapidated buildings in Digbeth.
This photo was taken from the steps leading up
to High Street and shows a good likeness to the artists impression on the
The store is linked to the Moor Street car park
by an elevated walkway from the eighth floor. From the walkway there is a
good view of St Martins Church to the West and the new Eastside
The bridge entrance photo taken Nov 2005
From street level the cladding of 15,000 discs starts
at head height above a surrounding skirt. The discs will be cleaned once a
year. There are seven entrances to the store
On the left and below the photo is taken from
Bullring Carpark. .On the right the walkway looking towards
Moor Street Station.
Virtual Brum is an unofficial
Birmingham UK website about the city which is also known as Brummagem or Brum.
Views expressed are not those of Birmingham City Council or any of its agencies.
The official council website can be found at www.birmingham.gov.uk