Digital Marketing – Content Marketing

Content marketing is not a new thing. It has been around since people began selling stuff. It’s a facet of salesmanship. Sellers create stories that engage and trigger emotional reactions in buyers which lead to conversions. The advertisements you hear on the radio or watch on TV is content marketing. Direct mails, brochures, flyers and newspaper advertorials are all part content marketing....

Digital Marketing – SMM

With approximately 3.5 billion social media users in the world today, social media marketing (SMM) is an extremely powerful marketing tool in the armoury of any organisation. In the United Kingdom, Ofcom claims that almost a third (32%) of mobile users use social media while commuting, guaranteeing an unrivalled captive audience. Another report notes that social media is the top source...

Digital Marketing – SEM

Search engine marketing, or SEM, typically commands the second largest share of the marketing and promotion budget of organisations. However, search engine marketing, which is also known as Pay-Per-Click (PPC) advertising, also generates the best return of investment on conversions. Nevertheless, the true value of SEM is only evident for certain products or services in specific marketplaces –...

Digital Marketing – SEO

Search engine optimisation, or SEO, is arguably the most important element of digital marketing and a full service SEO company can be an integral part of your team. Essentially, SEO is a process of obtaining organic traffic from search engines such as Google, Bing and Yahoo. This is important because around 34.8% of all global online traffic originates from search engines. That means, if...

Digital Marketing – Index

Digital marketing has emerged as an integral element of marketing in the 21st century. Businesses which fail to embrace the discipline will be self-handicapping their ability to grow and compete in the marketplace. While traditional print and broadcast marketing still has a role to play in most industries, they simply cannot compete with the potential reach, penetration and cost-efficiency...