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The new Bullring shopping centre

Bullring Shopping
(official website)

The Bull Ring has always been at the heart of the city. From its beginnings as a market place in the 1800s to the innovative shopping destination of the 1960s, the Bull Ring has seen many changes. The greatest change of all is now complete after it was opened by city council leader Sir Albert Bore on 4th September 2003

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Photographs taken on opening day 
4th September 2003

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More opening day Photographs


Mel Evans writes:( March 2003)
The Bullring shopping centre is set to transform the face of retail in Birmingham.

The 110,000 square metre development forms part of a wider ?800 million partnership investment in Birmingham's new retail promise by The Birmingham Alliance. Bullring is set to bring the heart back into the city centre, creating a fantastic shopping experience with a superb mix of retailers.

The overall investment by the Birmingham Alliance covers over 40 acres in the city centre - that's bigger than 26 football pitches - and will revitalise the city. Over 8,000 new jobs will also be created.

Bullring is the largest city centre retail regeneration scheme in Europe and will open in early September 2003.

The new shopping area will take advantage of the natural slope of the city, which drops down 60 feet from New Street down to St Martin's Church, by creating shopping streets and open spaces on three levels.
Carefully designed to fully integrate with the city centre, Bullring will draw people from all directions enabling them to visit the superb range of shops and cafes on each level.

One of the more dramatic highlights of Bullring's construction over the last few months has been the installation of the scheme's spectacular 7,000m2 skyplane roof. This virtually invisible expanse of glass forms a covering over Bullring's seemingly 'open' malls to give the impression of a natural extension of the city's key shopping streets, High Street and New Street, linking them to Debenhams and Selfridges respectively. 


Photograph taken on opening day
 4th September 2003

Click to enlarge
The curvaceous new Selfridges store covered with a dramatic "skin" made up of 15,000 spun aluminium disks.

More photos

Department Stores: Of the retailers already committed to coming to Birmingham, Selfridges and are both taking anchor stores, doubling the amount of department stores in the city.

Fashion: Level 7, is the focus for inspirational fashion retailers in the scheme. Clustered close to Selfridges' new flagship department store, this section of the upper level of Bullring is set to become Birmingham's new centre of attraction for high fashion. French Connection, Reiss, Zara, Scotts Menswear, Oasis, Next, Benetton, FCUK, Lacoste, Fire & Ice, CK jeans, Kookai, Morgan, ND Gap have already signed up for flagship stores in the development, 

Footwear: Schuh, Stylo-Barratt, Skechers, Sole Trader, C&J Clark, Faith Footwear, Footlocker and Dune

Toy retailers: Lego, Bear Factory and the Early Learning Centre have also signed up to Bullring. Bear Factory, Hamley's recently launched novelty concept store which specialises in personalised soft toys, will be making its trading debut in Birmingham through Bullring. Learning-through-play toy retailer, The Early Learning Centre, which targets the under five age group, has also selected Bullring to be its main Birmingham outlet.

Other retailers: who have taken stores include Dixons XL, Jessops, HMV, Borders, Vision Express, Clinton Cards, The Link, La senza, Orange, Vodafone, Superdrug, Sport Soccer, First Sport, H Samuel, Ann Summers Leslie Davis and Phones 4 U -

A dedicated team of property and lettings experts are working hard to ensure an exciting and varied mix of shops, cafes Starbucks, Cafe Rouge, Costa and restaurants Del Villaggio, EAT, Burger King, Nando's and Pizza Hut sign up to the project.

Tourist Information: and ticket shop is at the Rotunda entrance.

Mel Evans
PR & Marketing Manager 

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>>> more New Bullring photographs 

>>> More new Selfridges photographs




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